My husband and I are in the process of moving, and we’ve been combing through Craigslist in search of affordable furniture. We’re transitioning from a small place to a more spacious two-bedroom townhouse, meaning we need furniture to fill the new space. However, as newlyweds on a budget, high-end furniture isn’t really an option. This is where Craigslist comes in handy.
I’ve been surprised by the inordinate amount of poorly written ads. If you’re keen on selling your stuff, a poorly-constructed ad can certainly hinder you.
Below, I’ve compiled a list of pointers on crafting an effective ad and making a successful sale on Craigslist:
1. Always add photos to your ads. I’ve come across numerous ads without accompanying photos. With such an abundance of other listings, it’s unlikely I’ll bother inquiring about an item if there’s no picture to refer to. Simply specifying “pictures upon request” isn’t enough. Invest some time in photographing your items for sale; it will make them more appealing and likely expedite the selling process.
2. Make an effort to take good-quality pictures. Clear the space, use natural light, and ensure the photos are of high resolution. A clear image helps potential buyers assess if the item is right for them, which in turn saves you from needless inquiries.
3. Avoid using the term “firm” in your listing. I tend to steer clear from sellers who are inflexible on price since haggling forms a significant part of the Craigslist culture. Therefore, it’s best to list your item for a slightly higher price, allowing some room for negotiation.
4. Highlight unique selling points. If the item is from a popular brand such as Pottery Barn or Crate and Barrel, mention it. Well-known brands tend to attract more buyers than generic ones.
5. Repost frequently. If you’re selling an in-demand item, you should repost your ad daily. This ensures the ad is regularly visible, and increases the likelihood of it appearing towards the top of search lists for anyone seeking that item.
6. Don’t neglect the power of keywords. Add these to the bottom of your ad. This allows your listing to show up under various search terms. For example, if I’m selling a sofa, I might include keywords like ‘brown’, ‘sectional’, ‘large’, and the city where I’m located.
7. Respond promptly to prospective buyers. Many people email multiple ads when looking for a particular item. The quicker you respond, the better your chances are of securing a sale.
Using these guidelines, you can optimize your ad and increase your chances of success on Craigslist!
